I have a tendency to root for the underdog, and Microsoft certainly fits that descriptor these days, especially in the mobile market. As such, I have been very interested in Microsoft’s efforts lately, even going so far as switching to a Windows Phone when my iPhone’s screen shattered a couple of months back.
Honestly, Microsoft’s products have been on a real upswing lately. Windows Phone is a genuinely good experience, and from all reports it seems that Windows 10 is the real deal as well. I’ve been hearing so many good things, I was earnestly considering switching back to Windows when it comes time to replace my aging MacBook Pro. It would be nice, after all, to avoid paying the Apple hardware tax.
But I won’t deal with a company that I can’t trust, a company that doesn’t respect me as a person with a reasonable desire for privacy, rather than just a collection of data to be monetized at any and every opportunity. It seems that in the marketplace of today, Apple is the only company that understands this. Google certainly doesn’t get it. Facebook REALLY doesn’t get it. And, it seems, neither does Microsoft.
Apple is only a company, and like any company their main goal is profit. This much is obvious to me and most people. But Apple still makes an effort to protect the data of its customers, or at least to not senselessly pillage it for additional revenue streams. Unfortunately, the same cannot be said for its competitors. I had hopes that Microsoft would make some effort as well, to be at least a little better than Google and Facebook in this regard, but it seems I was mistaken.
It looks like I’ll be going back to Apple products at the nearest opportunity.